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Color Innovation:
From Trend to End

From the clothes we wear to the decisions we make,
color plays an essential role in our everyday life.
Color implies distinction. Color conveys emotion and intent.
Color helps to define who we are.

So how do designers forecast colors? Experts forecast colors for a broad range of applications
from clothing, cars, home interiors and sports equipment based on social trends strongly
influenced by key cities such as London, Paris, New York, San Francisco and Tokyo.

Years of experience is drawn upon to determine which colors are suitable for each product.
Fashion colors are usually key indicators for emerging trends in consumer electronics,
home interior and eventually automotive.

VIAVI CUSTOM COLOR SOLUTIONS PLAYS A KEY ROLE IN PROVIDING DIFFERENTIATED
OPTICAL EFFECTS IN COMBINATION WITH EMERGING TREND COLORS.

Complexity of Color Creation

Simply put, color is the brain’s response to light of different wavelengths reflecting off an object. Only a portion of the light spectrum is visible to the human eye.
visible light spectrum
Over several centuries, through analyzing and studying nature’s structures, physicists have learned how to manipulate surfaces to emphasize the reflectance in certain portions of the spectrum while suppressing it in others. This is known as interference color.
EXAMPLES OF NATURALLY OCCURRING INTERFERENCE COLOR:
bird feathers
BIRD FEATHERS
soap bubble
COLORS DISPLAYED ON A SOAP BUBBLE
beetle
BEETLE SHELL
abalone shell
ABALONE SHELL

By carefully layering colorless materials and implementing a precise manufacturing process, highly chromatic colors are possible. VIAVI Solutions specializes in developing vibrant and unique pigments as seen in the consumer and automotive industry using a technological process called Color by Physics®.

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Color by Physics®

Color by Physics® technology was developed by VIAVI Solutions to produce unique pigments such as ChromaFlair and SpectraFlair.

These unique flakes use the interference of light to change their color as seen by the viewer when either the angle of illumination or the angle of viewing is changed.

CHROMAFLAIR
SPECTRAFLAIR

Often referred to as “stir in” pigment, it has been found to be compatible in a wide range of standard formulations. It can be blended with aluminum, carbon black, and other inorganic and organic pigments to create a range of unique color effects.

Unlike ordinary pigments, ChromaFlair pigment is opaque, thin, flat and highly mirror-like.

How can the color change based on the angle of illumination or angle of viewing? The secret is in the pigment flakes – 40 millionths of an inch in thickness, about one-fiftieth of the thickness of a human hair. Precisely manipulating the thickness of the multi-layers in the pigment’s flake structure produces different colors.

To maintain tight color tolerance, the layer thickness must be controlled to within a few atoms. All seven colors of ChromaFlair pigment are produced using the same colorless materials – thus the colors generated are the result of physics, not chemistry.

layers of pigment
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Automotive Applications

In the 1920s, the automotive industry saw the first use of color to reflect personal taste.

Consumer behavior coupled with mass production helped to spur the adoption of a variety of color options in the automotive industry.

Fast-forward to today and use of automotive special option colors is expanding beyond the luxury market into economy models, and automotive brand owners are looking for premium special option colors that will resonate with consumers and their vehicles.

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CLICK THE SWATCHES TO CHANGE THE COLOR OF THE CAR.
autos

The first automotive application of ChromaFlair pigment was in 1996 on a Ford Mustang Cobra. The paint color, known as Mystic Green, was developed by BASF. Since that time, many automotive manufacturers – including Cadillac, Buick, Honda, Lincoln and many others – have used ChromaFlair to create a spectrum of special option colors ranging from dramatic to luxurious.

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CLICK EACH IMAGE TO SEE THE COLOR SHIFT IN ACTION.

Mystic Green

Thunder Grey

Spectral Blue

Illusion Red

Chroma Elite

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Consumer Applications

Custom Color Solutions has etched out an essential role in the consumer marketplace.

Pigments can be applied to both natural and synthetic leather. End applications range from sport shoes to highly differentiated wall coverings, personal accessories and upholstery. The range of applications are endless – here are a few examples to spark your imagination.

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CLICK EACH IMAGE TO SEE THE COLOR SHIFT IN ACTION.

About VIAVI Solutions

The 21st century has given rise to mass personalization and, as a result, a consumer demand for customized colors.

Although the name is new, VIAVI Solutions has been an industry leader along the way, from working with NASA to improving 3-D movies.

1948

1960

1970

1980

1990

1997

2001

2010

2015

2017

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1948

OCLI Founded


OCLI helped pioneer the optical coating industry by introducing antireflection coatings for military applications

1960

Manned Spaceflight


Developed High Efficiency Antireflection (HEA) and IR rejection filters for all NASA manned spacecraft

1970

Office Automation


Designed and built the high-performance, multilayer continuous optical coater (MAC) for printer and copier applications

1980

Counterfeit Protection


Introduced color-shifting pigments based on roll-coating technology for currency anti-counterfeiting

1990

Astronomy & Telecom


Coated the Chandra X-ray space telescope and scaled up wavelength-multiplexing filters for telecom

1997

ChromaFlair® Launch


Commercialized ChromaFlair® pigments based on Color-by-Physics technology providing automotive enthusiast a new tool to create eye-catching effects

2001

SpectraFlair® Launch


Launched SpectraFlair® pigments allowing brand owners to differentiate their products with the world's first holographic pigment

2010

Consumer & Mobile


Introduced filters for 3D cinema and gesture recognition for consumer electronics and mobile applications

2015

Expansion of Sensors


JDSU split and formed VIAVI Solutions
Launched the MicroNIR miniature spectrometer and precision patterned filters for low-cost, miniaturized optical sensors

2017

Chroma HD Pigments


Introduced Chroma HD pigments used to create brilliant, highly saturated colors that are easy to apply and repair