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MODERN RITUALS

Modern-day rituals augment or supplant traditional ceremonies, as
people strive to build and maintain community through spiritual and
physical connections. The concept of Ritual has been broadened to
encompass routines or habits. Practicing yoga and meditation become
mainstays for many daily and weekly routines to create and maintain a
sense of calmness. Group exercise such as Spin Class, Boot Camps and
CrossFit build community. Volunteering at a local homeless shelter or
food bank during a holiday allows the opportunity to give back and feel
connected to something larger than just oneself.

Even our use of technology involves ritual. One cannot help but think
of Steve Jobs as a tech ‘guru’ who inspired a passionate following. His
legacy of innovation sparked modern rituals– now people congregate
on Social Media, anticipating the launch of the latest must-have device,
while users wait months, camping out to get in line for a chance to
participate in “Release Events” celebrating the latest iPhone. TED talks
unite people in fellowship for education, edifi cation, and participation in
next- level learning. Rooted in the Stanford Institute of Design, Silicon
Valley’s Ritual Design Lab will custom create rituals for you. “Unboxing”
videos represent a longing for a type of modern communion, as millions
of viewers simply watch others open a box and unpack the contents.
Even our mundane workaday rituals of exiting a conference room to
seek out the best cellular connectivity, or our belief that closing all our
apps will restore a new sense of order to our phones, represent our
eff orts to compensate for our lack of understanding of technology as
we seek to make sense of our universe.

#unboxing has over a million posts on instagram
and over 1.6 million videos on youtube.

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