Page 3 - VIAVI 2018 Color Show Balance

To Our Readers

VIAVI Custom Color Solutions presented our first

styling guide in 1998 as simple let-downs with black
and aluminum pigments. The following year we added This year’s book is all about balance. Usually

organic pigments to intensify face color and attenuate

the color shift. Admittedly, some of the early colors the discussion of balance involves the quest for
were basic when compared to today’s highly stylized

versions. Working with the international design balance between the areas of our lives. Our focus,
community for more than twenty years has sharpened
here, is evolving to the future of balance—
our focus to make Balance one of the most complete

trend presentations in our portfolio.
balance within each area of our lives. This shift
Body styling and functionality between manufacturers

has become increasingly more similar and body color continues to be an important way for inspires us to examine each aspect of our lives

consumers to express their individual personality. With white, black and silver dominating
the color popularity reports, do consumers really care? The answer is yes, and research shows with the goal of promoting wellness and balance

that effect finishes make up a significant portion of those color positions and often carry an
within each aspect. In that spirit, we are pleased
upcharge. Consumers are willing to pay for uniqueness. However, since a custom refinish
paint job is expensive and may void lease agreements, consumers are more likely to choose
to introduce our four color families for 2018—
cost effective options ranging from OEM direct special option colors to vinyl wraps, with
prices ranging from a few hundred to several thousands of dollars. VIAVI Custom Color
Work, Rest, Play, and Feast.
Solutions can develop custom finishes that work with an overall strategy to communicate the

personality of the vehicle to its prospective owner. As a starting point, we present Balance, a
collection of twenty carefully curated colors tied to emerging trends in health and wellness.

We look forward to working together to further develop these colors or to start from your
own design inspiration to meet your unique project needs.

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