Page 17 - Resilience Color Trends 2021

A sense of Duty moved people
into action. There is a term for
this: catastrophe compassion.

According to Science and
Societies, Trends in Cognitive
Sciences, “Disasters produce

groundswells of prosocial
behavior and feelings of
community. In their wake,
survivors develop communities
of mutual aid, engage in

widespread acts of altruism,
and report a heightened
sense of solidarity with one

another. Unaffected people,
too, descend on scenes
of disasters to volunteer,
as well as flood them with
donations and volunteers,

a phenomenon known as
‘disaster convergence’.``

Even without the scientific
research, everyone recognized
the need to help others.
People made masks and

distributed them to front-line DUTY
DUTY
workers. Fundraising efforts
began for industries shutdown CHROMATIC TEAL Others staffed polling places and virtual call centers, staffed food banks
during the pandemic. There WITH A BLUE FLOP and distribution sites, or donated blood. “This is consistent with our

was a convergence as people USING CYAN/BLUE research (a crisis triggers a surge in volunteering),” said Nathan Dietz, a
came together to Advocate for 225WRS senior researcher at the Do Good Institute at the University of Maryland’s
change--in their neighborhood School of Public Policy.
or their nation. People actively
AD
sought out local stores to ADVOCATEVOCATE According to the Lilly Family School of Philanthropy at Indiana
support, or signed up for farm CHROMATIC RED- University, 56 percent of US households gave to charity or volunteered
baskets. Many adopted rescue ORANGE THAT FLOPS in response to the pandemic, and the first half of 2020 saw a 12.6
animals. RED ON LONG ANGLE percent increase in the number of new donors to charity compared to
USING RED/GOLD the previous year.
000WRS

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