Page 20 - viavi_2020trends_colorbook

Since ChromaFlair pigment was launched in 1997, the primary
application has been automotive. Initial formulations tended
to use high pigment loading to create dramatic effects, not
always harmonized with the vehicle design. Second generation
applications were more refined with an eye to create colors
that enhanced the overall design, instead of being a distraction.

'96
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'05

'07

In 1997, VIAVI, then Following on the Elements of Identity set the Taste set the table
Flex Products, success of ChromaFlair, Harmony, our stage for future color with thirty-five trend
raised the VIAVI launched first color trends trends with many colors formulated
effect pigment SpectraFlair pigment. presentation avantgarde images around the five
performance Based on a linear showcased and unique colors senses of taste -
benchmark when diffraction grating and ChromaFlair and based on tinted clear sweet, sour, bitter,
we launched the unique roll-to-roll SpectraFlair pigments coats. The infamous salty and savory- and
ChromaFlair vacuum coating process formulated to achieve Juxtapose 6 based quirky reimagined
pigment in eight SpectraFlair creates a trend colors as on Gold/Silver with a food images. Taste
breathtaking paintable holographic organized by the five red tinted clear is still established the
iridescent colors. effect. elements of Chinese requested to this day. ongoing trend of
philosophy. food inspired colors.

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