Page 21 - viavi_2020trends_colorbook

Recent applications use ChromaFlair to create luxury colors with only a subtle amount of color
shift visible. In 2020 we are happy to announce three new ChromaFlair colors. Based on customer
feedback these colors offer fewer visible colors which make them easier to style. Particularly
exciting is Black/Red 045 which inverts the typical color travel with a dark face and vibrant reddish-
orange color shift.

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'15 '20

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Connections explored Re-Vision color A decade after the ReSource touched on To begin a new
the many ways trends celebrated Great Recession, consumers' desires to decade, VIAVI is
we communicate ironies that make Pathways explored understand a product's excited to introduce
with one another. perfect sense if the popularity of both environmental new ChromaFlair
The families Link, you were to take emerging technology and social impact colors aligned with
Network, Touch and a closer look at and traditional throughout its customer feedback.
Unite offered twenty- some tried and artisanal methods. lifecycle from origin, Black/Red offers an
four highly refined true paradigms Pathways reminded distribution, necessity, exciting combination
formulations to serve from a new us that life does not longevity and of colors not possible
as brand ambassadors perspective. require binary choices ultimately recyclability when the original
between products but offers endless or other responsible ChromaFlair pigments
and consumers. possibilities. disposal options. were launched in 1997.

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