Page 3 - viavi_2020trends_colorbook
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Our story captures the attraction, the
pull— the energy—the possibilities of pairing
two seemingly opposite things together in "What once seemed
one expression by the &. The & does not
negate the power of either entity. This is like an impossible
not a dilution or a distillation; this is not paradox can now be
mixing red and green to make brown. In this
formulation of red & green a unique and reconciled with &."
artistic light unfolds which compliments each
concept. In contrast to the minimalization of
compartmentalization, the separating and
negating of concepts with “either this or that” - Eric J. McNulty
thinking, the flow the logogram & creates is
the power and potential of joining paradoxes
to generate innovative new ideas, and bold
approaches to our changing world.
“Yin and yang, male and female, strong and weak, rigid and tender, heaven and earth, light
and darkness, thunder and lightning, cold and warmth, good and evil...the interplay of
opposite principles constitutes the universe.”
-Confucius, Philosopher
2 & Color Trends 2020 3
