Page 6 - viavi_2020trends_colorbook
P. 6
bubble: privacy
Social media’s initial promise of transparency within a community of friends
and family offers our foes a new weapon, fake news delivered in the familiar
voice of a trusted friend. The Rand Corporation recently published, “The Truth
Decay” which analyzes the contributing factors of the diminishing role of facts,
and the rising influence of opinion over fact, which has created an erosion of
trust in scientific evidence, political discourse, and other formerly trusted areas
of civil life.
As the decade closes and a new one opens, people opine that ubiquitous
social media has exacerbated feelings of depression and anxiety, as users
feel both more connected & more alone. A culture of narcissism, a focus on
individualism like a double-edged sword increases feelings of loneliness, which
may explain the current rise in anxiety disorders and increased incidents of
rage. Archaic tribalism and existing in the bubble of one’s own echo chamber
exacerbates these negative emotions—so that people become neatly folded
into easy categories to ascertain the us versus the them. In this confusing age
we might question-- what happened to my world?
6 & Color Trends 2020 7