Page 9 - viavi_2020trends_colorbook

ISOLATION As a society we have become

aware of how clean air plays a
role in health. We are innovating
clean air initiatives but have a
long way to go hence the smoky
quality to the color Isolation. A FLUID Fluid is the 2020 "it” color.
desaturated silver-blue using From runways to interiors we
ChromaFlair Cyan/Blue 225.
are seeing a growing interest
in this gender neutral color
option. Fluid is a desaturated
green that shifts to a warm
flop using ChromaFlair Silver/
HERITAGE We are comforted by items
Blue 160.

that show natural age, things
that remind us of family
heirlooms connecting us to
happier times. Heritage is a
bronze with a slight rose tint ECHO
using ChromaFlair Red/Gold
000. Much like an audible echo,
grey is a neutral color that
reflects its surroundings.
Echo is an optimistic dark
grey metallic enhanced
PRIVACY AI and VR have infiltrated our from the addition of
with a prismatic effect

SpectraFlair 1500-20.
daily lives. This blue suggest
the calming nature we desire.
However, its strong red cast says
life has changed and technology is
imbedded in our lives. Privacy is a
chromatic clean blue that shifts red
on the flop using SpectraFlair
1500-20 as a hidden surprise.

8 & Color Trends 2020 9 9