Page 2 - Resilience Color Trends 2021

INTRODUCTION

RESILIENCE

RE=back SILIENCE=from the French salire,
meaning to jump, to leap

Resilience as a word in English was first
attributed to Francis Bacon in 1627. Resilience
was used by Bacon in the scientific sense
of a rebounding. The word contains both

the movement of recoiling inward but also
reverberating back outward. Resilience is
not just a characteristic or a path, but it is

incorporated into the biology of every living
organism.
COLOR TRENDS The COVID-19 pandemic has brought many

significant changes along with their share

of sadness and loss. With time the hope
is that our resilience brings us a sense of
healing and peace and our focus turns to a
2021
greater appreciation for life and meaningful

relationships.

The story of our 2021 Color Trends contains
three touchpoints: Nurture, Conviction, and

Innovation. These touchpoints describe the
process we all share when transitioning from
crisis into a new life phase, a movement that

showcases our innate power for hope—a
transformation that evidences our Resilience.

IN A YEAR FILLED WITH CHANGE AND

UNCERTAINTY THIS IS THE STORY WE FOUND

AS WE MOVED THROUGH THE JOURNEY OF
OUR RECOIL AND OUR REBOUND

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