Page 2 - Resilience Color Trends 2021
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INTRODUCTION


                                                                                                                                                                           RESILIENCE




                                                                                                                                                                           RE=back  SILIENCE=from the French salire,
                                                                                                                                                                           meaning to jump, to leap



                                                                                                                                                                           Resilience as a  word in English  was first
                                                                                                                                                                           attributed to Francis Bacon in 1627. Resilience
                                                                                                                                                                           was used by Bacon in the scientific sense
                                                                                                                                                                           of a rebounding.  The  word contains both

                                                                                                                                                                           the movement of recoiling inward but also
                                                                                                                                                                           reverberating back outward. Resilience is
                                                                                                                                                                           not  just a characteristic or a path, but it is

                                                                                                                                                                           incorporated into the biology of every living
                                                                                                                                                                           organism.
                 COLOR TRENDS                                                                                                                                              The COVID-19 pandemic has brought many


                                                                                                                                                                           significant  changes  along  with  their  share

                                                                                                                                                                           of sadness and loss.   With time the hope
                                                                                                                                                                           is that our resilience brings us a sense of
                                                                                                                                                                           healing and peace and our focus turns to a
                      2021
                                                                                                                                                                           greater appreciation for life and meaningful

                                                                                                                                                                           relationships.

                                                                                                                                                                           The story of our 2021 Color Trends contains
                                                                                                                                                                           three touchpoints: Nurture, Conviction, and

                                                                                                                                                                           Innovation. These touchpoints describe the
                                                                                                                                                                           process we all share when transitioning from
                                                                                                                                                                           crisis into a new life phase, a movement that

                                                                                                                                                                           showcases our innate power for hope—a
                                                                                                                                                                           transformation that evidences our Resilience.









                                                                                                                                                                           IN A YEAR FILLED WITH CHANGE AND

                                                                                                                                                                           UNCERTAINTY THIS IS THE STORY WE  FOUND

                                                                                                                                                                           AS  WE  MOVED  THROUGH  THE  JOURNEY  OF
                                                                                                                                                                           OUR RECOIL AND OUR REBOUND



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