Page 14 - Resilience Color Trends 2021

“TRADITION IS NOT THE WORSHIP People craved authenticity. So homemade--mistakes and all-- became better than
mass produced. People looked to family Tradition. People started baking bread,
OF ASHES, BUT THE PRESERVATION OF FIRE.” and creating home vegetable plots ala Victory Gardens. ShrubBucket, an online

plant seller, saw sales jump 13-fold over last year, and demand for vegetable plants
— GUSTAV MAHLER jumped by almost 1,200% on a year-over-year basis. #covidgardening began trending

on Instagram. “In this world, where it feels like anything that can be commodified is

And in a return to the past, people began writing letters via snail commodified, to be able to grow your own food and save your seed and then grow
mail. Retailers reported an unexpected increase in demand for more of your own food—it feels like a revolutionary act,” Eaterathome.com reports.
fountain pens in 2020 leading them to theorize that the need for

digital detox has led people to pick up pens. Stationery brand Papier In this backward gaze, people found strength and fortitude. After having affirmed
reported a 300% increase of online sales as consumers turn to luxury that we were capable and Independent, people reached out to help others.
writing paper and opulent cards.

Calligraphy, an art that has been around for 3,000 years saw a return to
popularity in demographics of all ages who were seeking a ritual of calm
and a return to the tried-and-true. People also sought grace, whether

that was the grace of reviving an old family tradition, or just the act of
giving grace to yourself or to others during these difficult days.

TRADITION INDEPENDENT

BRONZE WITH STRONG SOLID KHAKI WITH
GOLD HIGHLIGHT USING SUBTLE COLOR SHIFT
GOLD/SILVER 080WRS USING RED/GOLD
000WRS

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