Page 24 - Resilience Color Trends 2021

When diverse teams of people come
together to Collaborate they can solve
complex problems more quickly. Their

individual perspective and background Even Zoom innovated and
provides the Spark for innovation. evolved. As of January 2021,
According to MIT, “A hackathon is an Zoom has over 350 million
event that convenes diverse individuals to daily meeting participants.

crowdsource solutions around a core set COLLABORATE In a March 2021 study, Zoom
of predetermined challenges in a limited CHARCOAL METALLIC WITH STRONG commissioned the Boston
amount of time.” Hackathons bring together RED SHIFT ACHIEVED FROM BLACK/ Consulting Group (BCG) and
dreamers, activists, and volunteers, as well RED 315WRS IN THE MID-COAT OVER published the results March
A BLACK BASE
as interdisciplinary experts from across the 2021: For this report, Zoom
globe. For instance, the COVID Collective, commissioned BCG to look
a new digital platform with the goal of at specific U.S. states to
connecting people to food resources, came examine the role of remote

out of such a hackathon and is modeled on work and video conferencing in
a simple but effective Google spreadsheet supporting small-to-medium-
of resources that sprang up in the early days sized businesses during this
of the lockdown. Social media blossomed SPARK time. The findings show us that

with collaborative shared hacks on a wide DESATURATED GREEN WITH A video conferencing helped
variety of topics from home to beauty to MYSTERIOUS SIDE TONE FROM enable business continuity,
almost any topic under the sun that could SILVER/BLUE 160WRS introduce new ways of working,
benefit from some innovation. and even helped improve
employee morale that the
SMBs surveyed.

In California, for example,
88% of SMBs surveyed stated
“Employees at my company
rapidly adopted video

conferencing solutions with
limited training.”

And Zoom is likely here to stay

for things like Book Clubs,
Family Events, Seminars, and a
way to safely meet as we begin

to resurface.

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